1) I am a positive and determined person. I try to turn every situation positive. Many people said that majority of the time they are with me I have a smile on my face. Also, I was told I have a creative mind. I am good at coming up with ideas quickly and making them my own. I see this business as a hobby rather than work. I enjoy creating and designing, which is what this business is all about.
2) Building kits that are personalized to the requirements of a woman's specific sorority, including clothing, shoes, and jewelry. To be slightly more specific one must understand the extent of needs and requirements that sororities provide towards the woman in order to go through the week process of rush. In reference to University of Florida sororities, typically rush requires 3-4 outfits with corresponding jewelry and shoes.
3) College students that are members of a sorority that goes through the week rush process. Girls age 18-22 years old typically. Those with fashion sense and goal to be efficient and save money.
4) This process is easy, efficient, inexpensive, and simple compared to the normal way of buying and shopping for outfits and accessories for rush. There is less stress of spending weeks and months searching. Everything can be found at once and in one place on the website I create.
5) What sets this apart from everyone else is that we do it all in one place and it can all be done online and personally shipped to the customers home. They only have to go to this one website for clothes, shoes, and accessories. We choose from a pool of other online stores to help the kits remain unique and supply a variety of options. This cuts out the time of in store searching or visiting multiple websites and receiving many packages. Everything comes together in one shipment.
Overall, I see so much potential in this idea. All parts seem to fit together greatly. The feedback I have received has only been positive. People have even added on to my ideas and provided me more insight on ways to make the website and process better. The demographic seems small, but it reaches out to so many people at the same time because of the amount of people that are members of a sorority. These girls are focused on showing their style, yet saving money at the same time. Everything fits and works together.
I received feedback about teaming up with other online stores that sell trending outfits and accessories. I believe this is a key to providing a variety of outfits so each girl will be able to show her own personality through the style she chooses to go with. Some websites mentioned lack quality, so I will be focusing on those that focus on quality, style, and decent pricing for the demographic.
Hey Jaclyn! I enjoyed reading your post and getting to know you a little bit better. It is clear that your ambition for this business matches up perfectly with your personality. I also think it is great that you learned from other companies mistakes. By focusing on better quality, you will be able to excel in this industry by providing something that your competitors cannot. Great post
ReplyDeleteI have friends who have been through sorority rush and they tell me what an ordeal it is to go through especially with the clothes and jewelry. Honestly, I think this is a great idea that would help so many girls relieve the pressure and allow them to focus more on their interviews. By also pairing with an online store you allow yourself to expand your business to sorority hopefuls all over the country.
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