8A: Solving The Problem

I believe there is an opportunity behind the process that sorority girls must go through in preparation for rush. I see possibility in making the process of purchasing outfits and preparing for rush less challenging and less expensive. Building kits that are personalized to the requirements of a woman's specific sorority, including clothing, shoes, and jewelry. To be slightly more specific one must understand the extent of needs and requirements that sororities provide towards the woman in order to go through the week process of rush. In reference to University of Florida sororities, typically rush requires 3-4 outfits with corresponding jewelry and shoes. The clothing is limited to a few colors and styles, along with the jewelry and shoes in order for all the sorority sisters to match. I see a company that can be ran online or in-store. Sorority woman can enter the specific guidelines to their outfits and accessories they need and we can either find the outfits at other stores or create outfits of our own to sell directly to consumers. Basically, an entire package can be mailed to someone with everything they need to get through rush week.